Innovation

Knowledge website: Hogeschool van Amsterdam x Johan Cruijff ArenA

Published at 19 July 2021

The Amsterdam University Applied Science, researchgroup Lectoraat Crossmedia is linked to the Fieldlab Spectacular ArenA eXperiences (SAX). The research group is part of the program committee and conducts research into Fan Experience. In addition, lectoraat Crossmedia ensures the connection with the wider research and education of the FDMCI faculty of the Amsterdam University of applied science. The research focuses on the effects of innovative new (media) techniques, services and content on Fan Experience.

The Fieldlab gives innovative companies the opportunity to collaborate with program partners Johan Cruijff ArenA, Media Perspectives, Hogeschool van Amsterdam and TNO in the open innovation program Spectacular ArenA eXperiences (SAX). With EK2020 as a milestone, innovative SMEs invest with their partners, with event organizers and with media companies in service innovation for experiencing sports and major events, before, during and after the event, on location and remotely. Two large challenges with members of the football and event community have delivered promising solutions and services that have been tested and improved in the Fieldlab. The solutions and learnings have been made accessible via the Knowledge website.

Companies, researchers and other partners within SAX use each other’s knowledge. Fieldlab SAX organizes the innovation community, knowledge, inspiration and design sessions, supports (preliminary) research, feasibility studies, elaborating / testing / testing promising concepts, including the elaboration of required business cases and possible upscaling. The SAX fieldlab within the Johan Cruijff ArenA acts as a catalyst for innovative services and concepts.